A Spotify video advertisement has been been banned on television in the United Kingdom for “unjustifiably” causing distress to children.
This banned ad mimicked a horror film and showed a faceless doll to menace young people whenever the Camila Cabello’s song “Havana” is played. UK’s Advertising Standards Authority determined (ASA) it “particularly likely” to scare children, said “The fact that the ad was set inside a home, including a bedtime setting, and featured a doll, meant it was particularly likely to cause distress to children who saw it.”
Spotify responded this event soon and said “We acknowledge the ruling from the ASA and regret any distress the ad may have caused the complainant.” and a Spotify’s spokesperson also said that they will take responsibilities as a marketer very seriously and make sure its future adverts are fit for children.
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